Customer requests for help are sent to you
Web to Print
Website components designed to encourage print buyers to place orders online. It includes training and information retrieval, estimating software, order placement and other solutions which allow a print buyer to interact with a print/copy shops and to order jobs and reprints.
The CLC
The Customer Learning Center appears to be on the website of each subscriber. It not only provides important information for the customer, but it provides an effective way for you to attract large numbers of print buyers to your website.
Your website can be a powerful selling tool or a virtual waste of time. It's up to you!
Just having a website isn't enough anymore. It has to work for you. It must be productive!
As more 'Web to Print' components become available, the number of jobs ordered online increases. Print buyers come to you online for advise and graphics support, the transfer job files and approve final proofs before producing and shipping the job.
The Customer Learning Center is a powerful 'Web to Print' component that will attract many print buyers to your website. It will help them to produce better jobs and keep them up-to-date with the graphics world. Most important, they will come back to your site time and again to check out the new topics that continually appear.
Reasons to Subscribe
1. Keeps your company's name in view of customers and prospective
customers each month
Monthly marketing materials are easy to send. All the
work has been done for you.
Print buyers will keep checking your website
for new tutorials.
2. Provides education
Encourages customers and prospective
customers to learn more about producing better
printed materials. Helps
them understand pricing for different services.
3. Makes you a consultant instead of a sales rep
Provides
solutions to your customer's graphics problems. Gives you direct contact
with
customers who ask
questions through the CLC. Functions as a reference.
4. Gives support to your sales reps
Sales reps can refer
to the CLC, either at the customer's place of business or on a
PC kept at
the counter. Shows how your website can become a good ''hangout' for
active
print buyers.
5. Develops company loyalty
Providing free support for customer
problems is one of the best ways to develop a
loyal customer base; people
who will return time after time.
6. Sets you apart from the competition
In today's 'web to
print' world, word of mouth will bring new print buyers from
distant locations. They
develop better jobs and you get to produce them.
7. Levels the playing field
Small companies can compete with
larger shops when their website includes
the CLC. You will see an increase
in jobs coming from distant locations.
How the CLC works
You place a simple link on your website. Design it yourself or choose one of ours (Click here to see a selection.) When your visitor clicks the link, the CLC appears as a new page on your site.
Instantly, hundreds of tips and tutorials become available to the screen. They include many brief topics like how best to plan a fold or more extensive video tutorials like how to design a flyer in Illustrator or draw with gradients in PhotoShop.
You actually become a consultant or a tutor for your client base. There's a simple response box so visitors can ask questions or make comments. These emails are forwarded directly to you for follow-up.
The CLC screen appears as if it were a section of your website, servicing your customers with information that will help to improve their jobs and lower their cost.
Be sure to click the button on the left that will take you to an actual website that uses the CLC. You will be able to examine the entire list of topics.
About the CLC - the Web to Print solution
Print buyers search for 'Web to Print' websites so they can interact with the graphics arts experts without
having to leave their office. They can get ideas,
information and technical advice before they send the file for
proofing and production.
With the CLC on your website, print buyers will visit often
for
help with their projects and to keep up with new graphics
updates. This supports the other 'Web to Print' components
on your site.
With the monthly marketing materials we send to each
subscriber, the number of new visitors to your site will
increase and with this, you can easily double your
customer base within a year. Print buyers have the opportunity to interact with
you and your staff whether they are local or at a distant location.
When you subscribe, your website will include hundreds of tips and tutorials on important topics needed by people who order printing. Using your marketing package each month will attract a flow of new clients locally and from distant locations.
Monthly updates
The Graphic Arts industry doesn't stand still! There are constant changes in technology, technique, software and product design. Every print buyer struggles to keep up with it.
The CLC is a big help. Every month, at least one new topic will be added to the CLC. The topic may be our choice or it may be chosen by your visitors. It may be a single page showing a new technique or, more likely, it may be a video tutorial about using a software application.
This also helps the interaction between you and your visitors. The CLC gives visitors the opportunity to request specific topics for upcoming months. Those requests will be forwarded to you so that you can make direct sales contact.
Click here to see some of the monthly marketing materials sent to subscribers
Visit an actual CLC
We invite you the check out the CLC thoroughly. Just click the button below to visit a Customer Learning Center on the website of an actual print shop.
Click the CLC link on that site and then examine the entire Learning Center. When you subscribe, the same CLC will be on your site.
You don't have to use the same button as they used
for the link. You can see other samples if you click
here or we can
create one that goes with your site design.
Sales and Marketing
The first rule of marketing is to keep your company name in front of customers and prospective customers as often as possible. And it is best to do this without constantly pushing sales and service.
The CLC lets you do this smoothly and professionally. Each month, we send you marketing materials to announce new topics that have been added to the CLC. It might be a four color flyer, a press release, sample letters to schools or businesses, bulletins to be placed in art stores and libraries, spots for local radio, or any other type of announcement to advise people of new, free learning material on your site.
All you do is add your name and contact information and get it out. This saves many hours of preparation time for you and provides a powerful marketing program.
For direct sales, you can use the CLC as a reference when talking with clients
about their jobs. An when we send you copies of the requests sent to us by
your visitors, you have a perfect sales opportunity when you do a follow-up contact.
Please feel free to contact us with any questions or comments
that you may
have about our products.
LSR Publishing Group, Inc
12157 W. Linebaugh Avenue #279
Tampa, Florida 33626
Phone: 813-926-9000
Fax: 813-920-8196
. . . or click the envelope to send an email message.
Yes, please begin my one year (12 month) subscription to the Customer Learning Center at the Introductory price of $199.95 (normally $240).
After you click the Order button below and submit your Order, we will contact you by phone to set up your URL, link button and confidential link code.
Not to worry. The whole setup process will only take about ten minutes.
